Branding and Concept Design

Concept is an important part of brand design. It encompasses the underlying logic, reasoning and design thinking as to how a business identity is laid out through various mediums. Concept design is a highly individual design process, and we tackle each project separately, undertaking quality research and carrying out detailed discussions with the client in order to fully understand their project. In this way, we can create a well-crafted brand concept that perfectly communicates the client’s exact message.

Among the services we provide in terms of branding and concept design are logo creation, selection of a color scheme and overall theme, and brainstorming of possible slogans that ideally reflect the company’s mission and values. In order to do this, we also identify the target audience, which helps us create a roadmap to which we refer throughout the branding and design process, so that we can create material for all mediums.

Project Promotion

Effective Project Promotion is critical to project success, and our team is well skilled in the broad experience required to succeed at taking a project from concept to execution and promotion and beyond. We first begin by identifying stakeholders in order to tailor a promotion plan that meets their needs and piques their interest.

Our vast network of both local and international partners allows us to promote your project on a global scale, utilizing well-known and highly recommended international agents and participating in international events for a wide variety of industries. We have the knowledge and expertise to represent your project in full at these events, starting with registering for a booth, creation promotional materials, and setting up productive meetings with interested stakeholders.

Online Marketing Campaigns

Digital marketing is an integral component of any marketing campaign today, as it is a way to directly and immediately interact and connect with an influence potential stakeholders and customers.

Our process involves crafting targeted digital marketing strategies that target a specific audience and work towards a set goal. These can range from paid social media advertising and search engine optimization, to content marketing and email marketing. As the requirement of every project are unique, we make sure to tailor our activities to our clients’ particular needs.

At the same time we assist in the creation of digital marketing assets, from website and branded assets to video content and online articles and seminars. Of course, the key to a successful online marketing campaign is tracking its progress, so we make sure to set key performance indicators (KPIs) prior to launching a campaign, so that we can measure and adjust as needed in order to ensure we stay on track.